Adjust as you go.
In a fast-moving project, things change quickly. Staying clear, flexible, and willing to rethink the work keeps you moving.
INTERNSHIP 2026
Designing the future of EV ownership.
1.1The Brief
What could a connected EV ownership experience look like?
As a team of 5 interns within the Bangalore Song Design division, we explored how AI and interactions could shape the future of EV ownership over 6 weeks.
Selected work is presented here as a high-level overview.
1.2Scope
What I covered.
01
Research & Synthesis
Mapping EV trends and owner experiences to uncover pain points and opportunities.
02
Concept Exploration
Exploring AI-enabled and low-touch interactions across the EV ownership journey.
03
Creation & Delivery
Building concepts, working through feedback, and shaping the final experience architecture for leadership.
1.3A Glimpse
NOVA: An intelligent layer that knows you & your car.
A connected experience across familiar driver touchpoints to anticipate needs and simplify everyday EV ownership. The final screens stay blurred in this view.
Locked
The rest is under wraps.
The detailed research, process, and final artifacts are confidential, but I’m happy to share the work and walk you through the thinking behind it in conversation.
A concept the studio could see, hear and react to.
We brought the concept to life through a concept film and presentation deck, giving the studio a tangible view of the experience and how it could work across the EV ownership journey. Presented to leadership and the wider Accenture Song team, the final outcome sparked positive feedback from the studio.
NOVA · concept review2 messages
3.1Learnings
What I'm taking with me.
A better understanding of design at scale, navigating ambiguity, and thinking beyond interfaces.
Let the idea change.
The first idea is rarely the final one. Feedback, conversations, and a few wrong turns are part of getting to something better.
Show the vision.
A good idea becomes easier to understand when people can see it, use it, and react to it. Storytelling is part of the design.
3.2Feedback
A kind note from my manager.
Baiju K ThekkumthalaProject Manager, Accenture Song
Thank you to the Song Design team for the trust, the honest feedback and the room to try things.